FloydFest, the multi-genre music and arts festival held along the beautiful Blue Ridge Parkway in Floyd, Virginia, eXploded with fun and eXcitement this year as it celebrated its 10th anniversary and witnessed record breaking sales. The event, which is put together by local promotion company, Across-the-Way Productions, boasted premier performances by its best of a decade line-up including Taj Mahal, David Grisman, Del McCoury Band, Old Crow Medicine Show, Grace Potter and the Nocturnals, Seun Kuti and Egypt 80 and more. The weekend comprised of 17,000 total attendees over the course of the festival, the most ever recorded.
“We actually sold-out on Friday and Saturday, reaching 14,000 attendee capacity on those days,” notes Svetlana Nikic, VP of Sales and Marketing for FloydFest. “This was a first for us and it is really rewarding to receive all the wonderful feedback from our patrons over the past few weeks.”
New for FloydFest X was free drinking water to all festival goers. With the support of Klean Kanteen, Across-the-Way Productions installed a commercial well to help attendees save money and the environment. Patrons were also able to purchase a Klean Kanteen reusable stainless steel pint emblazoned with the logo of this year’s FloydFest for water, beer, and wine. These pints eliminated the use of more than 64,000 single-use plastic cups throughout FloydFest.
FloydFest included an array of eXtraordinary offerings, which made the festival so unique. In addition to the music, the 80-acre mountain plateau offered a progressive ‘Global Village’ area of workshops and demonstrations, free trapeze lessons, over 100 artisans and crafters, incredible food selections from pulled-pork BBQ to fresh sushi, organic pizza, and hand-churned ice cream, a comprehensive healing arts area, and a Children’s Universe. It is the family-friendly atmosphere and these original offerings that bring in new and veteran attendees year after year.
FloydFest frequenter, Jim Hughes of Port, Virginia, shared these praises with the Across-the-Way Productions team, “Thanks for FloydFest and all you and your dream team do to promote such a wonderful, glorious, magnificent, warm, loving and happy musical experience! FloydFest to me is like a kid in a musical candy store with hungry eyes and limits on what can be consumed on so many stages (with something for everyone) and each year the benchmark keeps growing higher and higher. My goal is to keep attending until I’m taken from this earth, so keep doing what you’re doing cause it sure feels right!”
As another FloydFest has come and gone, the Across-the-Way Productions team is already prepping for next year and is committed to making the next ten years of FloydFest even more eXciting while staying true to its roots.
For more information please visit the FloydFest website or call 1.888.VA.FESTS.
